BOK Building (Merch Item)
THROWING FITS A LIMITED-RUN COLLECTION THAT TURNS GOOD TASTE INTO SOMETHING YOU CAN WEAR
Client
BOK Building
Year
2022
Duration
1 Months
role
Designer
how i work
Throwing Fits needed a limited-run piece that matched the taste level of their audience — a crowd that notices fit, fabric, and reference points immediately. I designed a collection meant to feel like an inside reference rather than a generic merch drop.
the challenge
The Challenge — Designing for an audience that can spot a generic drop instantly
Throwing Fits' audience is fluent in menswear and streetwear references, which meant very little tolerance for anything that felt like stock merch with a logo slapped on. The piece had to feel specific and considered, not just branded.
the solution
We designed a modular dashboard system with intelligent data prioritization, allowing users to focus on what matters most. Clear visual hierarchy through typography, color, and spacing guides the eye naturally. Customizable widgets enable users to build their ideal workspace, while smart defaults ensure newcomers aren't overwhelmed. Real-time updates and interactive visualizations make data exploration engaging and insightful.
